Email Deliverability issue

I’d be happy to help you address your email deliverability issue. Email deliverability problems can be caused by various factors, so it’s essential to diagnose the specific issue you’re facing. Here’s a step-by-step approach to troubleshooting email deliverability problems:

1. Check Your Sender Reputation: Start by assessing your sender’s reputation. A poor sender reputation is a common cause of emails being marked as spam or not delivered to the inbox. You can use tools like Sender Score or GlockApps to check your sender reputation.
   
   
2. Review Email Content: Analyze your email content for elements that might trigger spam filters. This includes checking for excessive use of spammy words, misleading subject lines, or attachments that could raise red flags.
   
   
3. Authentication Protocols: Ensure that you have implemented authentication protocols like SPF, DKIM, and DMARC correctly. These protocols help verify the legitimacy of your emails and prevent spoofing.
   
   
4. List Quality: Review your email list for issues. High bounce rates or sending emails to non-engaged or invalid addresses can harm deliverability. Consider cleaning your list and implementing list segmentation.
   
   
5. Engagement Metrics: Examine your email engagement metrics, such as open rates and click-through rates. Low engagement can negatively impact your sender’s reputation. Focus on sending relevant and engaging content to your subscribers.
   
   
6. Spam Complaints: Monitor and address spam complaints promptly. Implement a clear and easy-to-find unsubscribe link in your emails to reduce the likelihood of recipients marking your emails as spam.
   
   
7. ISP Relationships: Establish positive relationships with ISPs. Some ISPs offer feedback loops that notify you when recipients mark your emails as spam. Utilize these to identify and remove complainers.
   
   
8. Deliverability Testing: Conduct deliverability tests using email testing tools to identify potential issues before sending campaigns. These tests can reveal problems with email format, content, or configuration.
   
   
9. Compliance: Ensure that your email practices comply with relevant regulations, such as CAN-SPAM or GDPR. Failure to comply with these regulations can result in deliverability problems.
   
   
10. Bounce Handling: Properly handle bounce emails. Remove email addresses that result in hard bounces, as they are likely invalid.
    
    
11. Feedback Loops: Set up feedback loops with ISPs that offer this service. This allows you to identify and remove recipients who mark your emails as spam.
    
    
12. ISP-Specific Issues: Investigate if the deliverability issue is specific to certain ISPs. Sometimes, a problem may be isolated to a particular email service provider.
    
    
13. Blacklists: Check if your IP address or domain is listed on any email blacklists. Being listed on a blacklist can severely impact email deliverability.
    
    
14. Email Service Provider (ESP): If you use an ESP, consult their support or deliverability team. They can provide insights and help you address specific issues related to their platform.
    
    
15. Consult a Deliverability Expert: If you’ve tried troubleshooting and the issue persists, consider consulting a deliverability expert or hiring a deliverability consultant. They can provide a more in-depth analysis and tailored solutions.
    
    

Remember that email deliverability issues may require ongoing monitoring and adjustments to maintain good deliverability. Additionally, it’s essential to keep up with best practices and adapt to changes in email marketing and anti-spam measures.